Participation at Slovenian Marketing Conference

Mojca Kovač, CEO of Intesa Sanpaolo Bank Slovenia, took the stage at the Slovenian Marketing Conference — one of the leading marketing and business events in the region — to present the successful repositioning of Intesa Sanpaolo Bank.

Her message was clear: in today’s world, overwhelmed by information and increasing uncertainty, the real challenge is no longer visibility, but relevance.

In a market where digital capabilities are expected and products are increasingly similar, trust and advisory are becoming the true differentiators. The role of a bank is evolving — from providing financial products to becoming a trusted partner that helps people make the right decisions at the right moment.

This is exactly the essence of the “Bank on the Right Advice” positioning launched across 11 countries by Intesa Sanpaolo International Banks Division.

More than a communication campaign, it reflects a broader strategic vision that places advisory, expertise and customer relationships at the core of sustainable international growth.